A doughnut is a dessert that satisfies our sweet tooth like no other. These deep-fried dough balls, originally introduced to America by the Dutch pilgrims, have evolved over the years. While there is nothing better than a warm and freshly glazed doughnut, it has undergone various transformations with flavourful fillings, glazes, and toppings. But have you ever thought about the Indian version of doughnuts? A video from an Ahmedabad-based sweet shop that sells gulab jamun doughnuts is going viral on social media. Don’t worry; it is not a bizarre food concoction.
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The video opens with a tray filled with doughnut-shaped gulab jamuns. The vendor adds a spoonful of cream, keeping the ring of the gulab jamun doughnuts intact. Next, for the toppings, he places 1-2 strands of saffron, some rose petals, and finishes off with some pistachio crumble. We must say the gulab jamun doughnuts look every bit appetizing. The text on the clip reads, “Gulab jamun doughnuts. Indian version of doughnuts.” Check out the video here:

The gulab jamun doughnut video has amassed over 3.3 million views on the photo and video-sharing platform. Instagram users have also given a thumbs up to this Indian version of a doughnut. One user wrote, “Finally, some good food through Instagram.” Another person said, “Now, this is some really good stuff. Didn’t ruin anything, no chocolate, no cheese, no mayo, no 1kg butter, just a different take on our favourite dish without hurting any sentiments.”
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“This is by far the best food innovation I’ve seen on Instagram in months. Really good because they haven’t disturbed the recipe or ruined it; they’ve just changed the shape and name, but the authenticity of the recipe is still there,” read a comment.

What are your thoughts on the gulab jamun doughnut? Would you consider giving it a try?



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